So I married a knife merchant

Though I still typically identify as a “freelance journalist”, lately I’ve grown increasingly involved in the operations at Flotsam+Fork, the online retail concern that my wife, Adrianna, founded in 2013. It took me a while to completely grasp her vision for the site, and then a little longer to find a useful role in the company. For a long time, that mostly meant making boxes and packing orders. Last fall, I took on a new duty and started writing and designing the email marketing campaigns we distribute to the Flotsam+Fork mailing list. My main goal in doing so was making sure our customers are regularly (and pleasantly) alerted to the extremely good shit Adrianna brings to the shop. With a growing list, a great open rate, and nice number of sales conversions from email—I can honestly say something’s working!

Please, see for yourself. Check out the selections below and visit my “F+F” page for even more work samples.


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